The Project
Precor At Home is the consumer ecommerce site for Precor, a global leader in fitness equipment manufacturing. By the time I inherited this Shopify site, its content and theme were neither up-to-date with the company's latest offerings nor capable of handling the site's growing needs. I took on the task of updating the site's theme and content, and it has since been a major success for Precor.
The client
Headquartered in Woodinville, Washington, Precor® is a leading manufacturer of commercial fitness equipment worldwide. Precor's mission is to provide the highest quality fitness equipment to help exercisers achieve their health and wellness goals.Precor's brand is sharp and distinct, with a clean and modern design that is both functional and aesthetically pleasing.
I have the privilege of serving as Precor's Senior Web Administrator since March of 2024. My role functions as the bridge between Marketing and IT, where I spearheaded the development of Precor's marketing systems, ensuring they remain at the forefront of fitness equipment innovation.
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